Nora En Pure — a Swiss DJ, producer, and composer, and one of the most influential artists in the genres of deep house, melodic house, and progressive. Her signature style combines atmospheric melodies, live instruments, and natural sounds that create a sense of harmony and emotional immersion. With her unique sound design and refined musicality, she has become a symbol of sophisticated and intelligent electronic music.
Early Life and Career Beginnings
Her real name is Nora Szendrei. She was born on July 8, 1990, in South Africa to a family with European roots. At the age of five, she moved with her family to Switzerland, where she began her musical journey. From an early age, Nora studied piano and flute, and as a teenager, she became fascinated with the modern electronic scene, inspired by artists who blended acoustic and electronic elements.
As a student, she studied music theory, experimented with production, and participated in local projects. Her first releases appeared in the late 2000s after joining the Swiss label Enormous Tunes, which specializes in deep and melodic house. It was there that Nora began developing her signature sound, based on purity, organic textures, melodic depth, and natural imagery.
Breakthrough and International Recognition
Nora En Pure’s first major success came in 2013 with the track "Come With Me", which became a defining release in the deep house genre. The track received support from top DJs and was featured in playlists across radio stations worldwide. In 2015, her hit "Saltwater" solidified her reputation as a rising star of the global electronic scene.
Since then, she has released numerous acclaimed singles, including "Lake Arrowhead", "Tears In Your Eyes", "Monsoon", "Birthright", "Polyana", "Oblivion", and "Spring Embers". These tracks received support from global icons such as Tiesto, Oliver Heldens, Kygo, and Claptone.
Musical Style and Aesthetic
The sound of Nora En Pure is a fusion of deep house, melodic house, progressive, and elements of organic house. Her music stands out for its atmosphere, use of live instruments (piano, strings, flute), soft basslines, and nature-inspired samples (water, wind, forest sounds). The recurring themes of nature and travel form a recognizable sonic identity across her works.
Nora often emphasizes that music for her is an escape from the chaos of modern life—a way to create “audio landscapes” that evoke peace and inspiration. The visual side of her sets and music videos reinforces this idea, often featuring scenic landscapes, natural motifs, and minimalist aesthetics.
Career Highlights and Achievements
- 2013 — The track "Come With Me" brought her first international breakthrough.
- 2015 — The hit "Saltwater" became one of the most popular deep house tracks of the year.
- 2017 — Released "Lake Arrowhead EP", now considered a melodic house classic.
- 2018 — Launched her weekly radio show Purified Radio, broadcast on SiriusXM Chill and dozens of international stations, including Minatrix.FM.
- 2019 — Founded her own brand and label Purified Records, uniting artists across organic and melodic house genres.
- 2020 — Featured in DJane Mag’s Top 100 and listed among Beatport’s Best Deep House DJs.
- 2022 — Won an IDMA Award (International Dance Music Awards) for "Best Female House Artist".
- 2023–2024 — Regular performer at Tomorrowland, Ultra Music Festival, Coachella, EDC Las Vegas, and Airbeat One.
Purified Radio and Brand
In addition to touring, Nora En Pure actively develops her Purified brand — not only a label but also a global event series (Miami, Zurich, Los Angeles, Amsterdam) that combines music, visual art, and an environmental mission. Through Purified, she promotes sustainability and love for nature, often hosting events in scenic outdoor settings by lakes, forests, or the ocean.
Personality and Influence
Nora En Pure remains true to her artistic identity, steering clear of commercial EDM and preserving her creative independence. She inspires young producers with her authenticity, attention to detail, and ability to convey deep emotions through sound. Despite her global fame, Nora prefers humility, focusing on music and genuine connection with fans.
Her influence extends beyond deep house — she has become a symbol of a new wave of female artists shaping the modern electronic scene.
Interesting Facts
- Her stage name Nora En Pure reflects the idea of “pure music” inspired by nature.
- Each of her performances features immersive visuals that transport audiences into nature-inspired atmospheres.
- She actively collaborates with environmental organizations and participates in charity initiatives.
- Purified Radio is broadcast in over 40 countries and has hundreds of episodes.
Conclusion
Nora En Pure has transformed music into an emotional journey. Her tracks, rich with natural textures and melodic warmth, have become synonymous with the aesthetics of deep house. Through sincerity, professionalism, and her unmistakable sound, she continues to inspire listeners around the world and remains one of the most respected figures in contemporary electronic music.
