Alok (real name — Alok Achkar Peres Petrillo) is a Brazilian DJ, music producer, and composer, recognized as one of the most influential figures in the global electronic scene. His music blends deep house, future house, and signature brazilian bass. The name Alok has become synonymous with quality, innovation, and emotional energy. Ranked among the Top 5 DJs in the world by DJ Mag Top 100 DJs, Alok is a global musical ambassador of Brazil.
Early Life
Alok was born on August 26, 1991, in Goiânia (Goiás, Brazil), into a musical family. His parents, Ekanta R. Petrillo and Swarup Achkar, were pioneers of the Brazilian electronic scene and founders of the famous project Ekanta DJ. They not only introduced their sons to DJing but also created an environment where music was a core part of family philosophy.
The name Alok (from Sanskrit, meaning “light”) reflects his family’s spiritual values and his mission — to spread positivity through music. As children, Alok and his twin brother Bhaskar began experimenting with sound and, by the age of 12, performed under the alias Logica, playing psychedelic trance and techno.
Career Beginnings
As a teenager, Alok decided to develop his own musical identity. His early studio experiments laid the foundation for what would later become known as brazilian bass — a fusion of powerful low-end grooves, atmospheric vocals, and emotional melodies.
He gained initial recognition in 2014 with the release of “We Are Underground”, marking his transition from a local artist to an international presence. During this period, Alok toured extensively across South America and Europe, showcasing a fresh Brazilian approach to electronic dance music.
Breakthrough and Global Fame
Alok’s global breakthrough came in 2016 with the hit “Hear Me Now” (with Bruno Martini and Zeeba). The track became an international sensation, topping charts in dozens of countries and surpassing 1.5 billion streams across all platforms. From that moment, Alok was firmly established as a representative of the global EDM scene.
Following this success came a series of major singles and collaborations:
- “Fuego” (with Bhaskar) — a festival anthem across South America;
- “Ocean” (feat. Zeeba) — a heartfelt track about life and loss, achieving platinum status;
- “Piece of Your Heart” — official remix for Meduza;
- “Don’t Say Goodbye” (feat. Tove Lo) — blending Scandinavian pop lyricism with Brazilian drive;
- “Love Again” (feat. Alida) — a melodic anthem of hope and love.
Alok’s music is known for its polished production, deep basslines, and emotive melodies, earning him a devoted global audience.
Festivals and Global Tours
Alok is a regular performer at the world’s largest festivals: Tomorrowland, Ultra Music Festival, Rock in Rio, Lollapalooza, and EDC. His sets are marked by emotional storytelling and powerful visuals. Between 2023–2025, he headlined major shows in Dubai, Miami, and São Paulo, among others.
Every Alok performance is more than just a DJ set — it’s an audiovisual experience featuring live vocalists, LED installations, and theatrical elements.
Awards and Achievements
- Top 100 DJs by DJ Mag (2021–2025);
- Best Brazilian DJ — multiple winner;
- Best Latin America Hit — for “Hear Me Now”;
- Billions of streams on Spotify, Apple Music, and YouTube;
- Named to Forbes 30 Under 30 for contributions to Brazil’s music industry.
Producer Role and Label — CONTROVERSIA
In 2019, Alok founded his own label, CONTROVERSIA, serving as a platform to promote young talent and advance the brazilian bass sound. The label releases music from Alok himself and emerging artists such as Bhaskar, KVSH, and Vintage Culture.
CONTROVERSIA has quickly grown into one of South America’s most recognizable independent electronic labels, with compilations regularly charting on Beatport and Spotify.
Philanthropy and Social Mission
Alok is deeply involved in social and environmental initiatives. He founded the Alok Institute, which funds programs in healthcare, education, ecology, and digital inclusion. Between 2021–2024, he donated millions of dollars to protect the Amazon rainforest and support Indigenous communities in Brazil.
Alok also partners with the United Nations on sustainable development campaigns and was named among the “100 Most Influential Brazilians” by Forbes Brasil.
Personal Life
In 2019, Alok married Romana Novais, a model and influencer. The couple has two children: a son, Ravi (born 2020), and a daughter, Raika (born 2021). Alok often emphasizes that family is his greatest source of inspiration and frequently shares personal moments with fans.
Music and Influence
Alok’s artistry represents a fusion of emotion, technology, and culture. He has elevated Brazil’s electronic music to a global stage, inspiring a generation of producers. His mission is to connect people through sound — spreading light, joy, and unity across borders.
In 2025, Alok continues touring worldwide, releasing new music, and maintaining his position as a key figure in the international EDM industry. His name stands for authenticity, innovation, and global musical harmony.
Conclusion
Alok is more than a DJ — he is a cultural phenomenon, an ambassador of Brazilian music, and an artist whose music serves as a bridge between hearts and souls. His story is one of light breaking through rhythm.
